Owners Bobby and Lyndon are deeply in love with their dog, and vice-versa, but find the range of available pet products madly uninspiring - and actually rather grating to their aesthetic sensibilities not to mention the décor of their very cute apartment. Hence, the epiphany. What would happen (they mused) if you designed goods that were as pleasing to look at and live with as they were to chew, sleep on, wear, and eat out of? Four years after the birth of George the dog, George the company was born.

Metropolitan Home to House & Garden, In Style, and Lucky have also been charmed by the products. And pets seem mad about them too. Oh, and in case you were wondering, absolutely everything has been tested on humans for animal consumption.

Orange Classic Wool Turtleneck Dog Sweater $69.95 - $87.95	Red Classic Wool Turtleneck Dog Sweater $69.95 - $87.95	Pink Classic Wool Turtleneck Dog Sweater $69.95 - $87.95
Kelly Green Classic Wool Turtleneck Dog Sweater $69.95 - $87.95	Black Classic Wool Turtleneck Dog Sweater $69.95 - $87.95	Baby Blue Classic Wool Turtleneck Dog Sweater $69.95 - $87.95
Sock Monkey Striped Dog Sweater $69.95 - $87.95	Pink Argyle Dog Sweater $69.95 - $87.95	Blue Argyle Dog Sweater $69.95 - $87.95
Fiesta Dog Sweater $69.95 - $87.95	Good Dog Flannel Quilt $136.95	Good Dog / Sherpa Dog Large Quilt $139.95
Good Dog Bowl $32.95	Crock Dog Bowl $23.95 - $39.95	No-Splash Dog Bowl $33.95 - $41.95
Grey / Blue Stripe Woven Cotton Collar, Harness $3.00 - $26.95	Navy / White Stripe Woven Cotton Collar, Lead or Harness $3.00 - $26.95	Red / White Stripe Woven Cotton Collar, Lead or Harness $4.00 - $27.95
Red Gingham Woven Cotton Collar, Lead or Harness $4.00 - $27.95	Good Dog Ribbon Cotton Collar, Lead or Harness $3.00 - $26.95	Good Dog Round Flannel Bed $139.95 - $259.95
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